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Musik | 14/01/10

P3 - monopol på gennembrud

  • Foto: Mogens Flindt Foto: Mogens Flindt
Fredag fejrer P3 for niende gang i træk dansk musik til P3 Guld prisshowet. Men festen i Koncerthuset er lige så meget radiokanalen, der hylder sig selv som musikbranchens største magtfaktor, mener ekspert og pladeselskab.

Når P3 lukker op for det store P3 Guld show i aften fra Koncerthuset er det kun Medina og dj Morten Breum, der ikke har store P3 klistermærker siddende på ryggen af deres karrierer. Resten af aftenens imponerende live-lineup kan i den grad takke radiokanalen for medvinden. Nephew, Mew, Kashmir, Alphabeat, I Got You On Tape, Selvmord og seneste P3-hype, The Rumour Said Fire.

På den måde er P3 Guld lige så meget et gigantisk klap på ryggen fra P3 til P3.
»P3 har så meget at sige i musikbranchen, at de har magt til at skabe karrierer og magt til at bryde karrierer ned igen. Og jeg vil mene, at de har gjort begge dele i rigt mål. Det kan være endda meget svært at bryde stort igennem som pop- og rockmusiker, hvis ikke P3 er med,« siger musikekspert, producer og musiker Henrik Marstal.

»Når P3 så slipper den hjælpende hånd igen, ser man tit at det er svært for kunstnerne at holde den kørende, hvis man ikke har radiobaskerne. Det er ikke nødvendigvis grotesk, sådan er det bare i et lille land med én public service radio med forpligtelse til at spille dansk musik. P3 er med til at holde liv i dansk musik, en national samlende faktor,« siger Henrik Marstal.

Monopol på gennembrud
Det danske band Oh No Ono er nomineret til den mest prestigefydlte pris ved årets show, P3 Prisen. Oh No Ono har kørt i hård rotation på kanalen og har også fået hul igennem til udlandet. Den var ikke gået uden P3, siger bassist Nis Svoldgård:

»Jeg tror, at jeg taler for alle bands, der laver musik, som ikke lige er mainstream pop, at P3 betyder alt. I dag har man ikke musikprogrammer på tv, så P3 er pacemakeren for ny dansk musik. De har ret meget monopol på, at få folk til at bryde igennem.«
Lewis Colston er enig. Som promotion manager hos pladeselskabet Playground Music er han én af dem, der jævnligt stiller op og præsenterer ny musik foran P3’s musikudvalg med musikchef Lars Trillingsgaard i spidsen.

»Det er enormt afgørende for vores kunstnere, om de kan komme i rotation på P3 eller ej,« understreger Lewis Colston.

»Især for rock. Du ser ikke danske rocknavne bryde igennem andre steder end på P3. Store danske navne som Mew, Mikael Simpson, Kashmir og Nephew ville ikke have solgt noget, hvis ikke P3 havde kørt dem frem. P3 har de sidste 15 år været afgørende for at gøre dansk musik til det stærke kort, det er i dag. På den måde er P3 Guld lige så meget P3, der hylder sig selv.«

Men P3 er de senere år blevet mere bevidste om deres egen magtstatus, ifølge Henrik Marstal:
»Heldigvis. Det nye Karrierekanon-tiltag viser, at P3 er holdt op med at være så selvtilstrækkelige og selvpromoverende og i stedet gør noget for dansk musikliv. Nu har man med vilje forpligtet sig til at lave noget karriereudvikling. Det er positivt,« siger Henrik Marstal.

P3 Guld sparkes i gang klokken 21.00. Showet sendes live på DR2 og P3.

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